The impact of product quality challenges on customer perception of brand excellence: Evidence from a retail electronics company in Port Harcourt, Nigeria.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Retail electronics companies in Port Harcourt operate in a dynamic environment where product quality plays a crucial role in shaping customer perceptions of brand excellence. However, challenges related to product quality—including manufacturing inconsistencies, durability issues, and post-sale service problems—can undermine brand reputation (Eze, 2023). Customers tend to equate high-quality products with brand excellence, making quality assurance a vital component of successful marketing strategies. This study explores how product quality challenges affect customer perceptions of brand excellence in the retail electronics sector. Evidence from recent consumer studies suggests that any compromise in product quality may lead to diminished brand loyalty and lower overall brand perception (Nwosu, 2024). By investigating the interplay between product quality issues and consumer perceptions, the research aims to uncover underlying factors that influence brand excellence. The study leverages both qualitative and quantitative methods to provide a comprehensive analysis of the impact of quality challenges on consumer behavior, thereby offering valuable insights for retail electronics companies aiming to improve their market positioning and customer satisfaction (Adebayo, 2024).
Statement of the problem
Retail electronics companies in Port Harcourt face significant product quality challenges that adversely affect customer perceptions of brand excellence. Issues such as inconsistent product performance and unreliable after-sales service have led to consumer dissatisfaction and a decline in brand reputation. Despite efforts to address these quality concerns, there is a lack of empirical research that directly links product quality challenges to diminished perceptions of brand excellence. This gap hinders the ability of companies to implement targeted improvements. Consequently, without a clear strategy to address quality-related issues, brands risk losing competitive advantage in a market where customer trust is paramount (Chukwu, 2023).
Objectives of the Study
To examine the relationship between product quality challenges and customer perception of brand excellence.
To identify key quality issues that most significantly impact brand perception.
To suggest strategies to overcome quality challenges and enhance brand excellence.
Research questions
How do product quality challenges affect customer perception of brand excellence?
What are the primary quality issues impacting consumer views in retail electronics?
What measures can be implemented to mitigate these quality challenges?
Significance of the Study
This study is significant as it provides a focused analysis of how product quality challenges influence customer perceptions of brand excellence in the retail electronics sector in Port Harcourt. The insights derived will assist companies in refining quality control measures and improving customer satisfaction. By linking product quality directly to brand reputation, the research offers practical recommendations for enhancing consumer trust and competitive advantage, thereby benefiting both industry stakeholders and academic researchers (Obi, 2024).
Scope and Limitations of the Study
The study is limited to assessing product quality challenges and their impact on customer perception of brand excellence in a retail electronics company in Port Harcourt. It does not cover other industries, regions, or macroeconomic factors.
Definitions of Terms
Product Quality Challenges: Issues affecting the consistency, durability, and performance of products.
Brand Excellence: The overall perception of a brand’s superiority and commitment to quality.
Customer Perception: The way in which consumers evaluate and interpret brand attributes and product performance.
Related Project Materials
A Study on the Effectiveness of Home-Based Nursing Care for Elderly Patients in Rural Communities in Borno State
Background of the Study
The aging population is increasing globally, necessitating more comprehensive healthcare services, particularly f...
COMPARATIVE STUDY OF THE USE OF PODCAST AMONG BORNO STATE UNIVERSITY AND UNIVERSITY OF MAIDUGURI STUDENTS
Background of the Study
The integration of digital tools in educational settings has grown exponentially in recent years...
Role of Accounting Information System in Financial Decision-Making in Makurdi Local Government Area
Background of the Study
Financial decision-making in local governments is vital for ensuring the effici...
THE INFLUENCE OF PARTICIPATIVE MANAGEMENT ON DECISION-MAKING PROCESSES
THE INFLUENCE OF PARTICIPATIVE MANAGEMENT ON DECISION-MAKING PROCESSES
This research i...
An appraisal of international public health governance in managing pandemics: A study of WHO responses in Abuja
Background of the Study:
International public health governance has taken center stage in the management of pandemics, with the World Hea...
An Assessment of the Adoption of Green Banking Practices in Nigeria: A Case Study of Zenith Bank, Akwa Ibom State
Background of the Study
Green banking practices represent an innovative approach to sustainable financial management, focus...
An Examination of Islamic Financing and Its Influence on SME Accounting in Nigeria: A Case Study of SMEs in Kano State
Background of the Study
Islamic financing has gained recognition as a viable alternative to conventional financing in Niger...
ASSESSING THE AVAILABILITY AND UTILIZATION OF BIOLOGY LABORATORY EQUIPMENT AMONG SENIOR SECONDARY SCHOOL STUDENTS IN GUSAU METROPOLIS, ZAMAFARA STATE, NIGERIA
ABSTRACT
This study was carried out to assessing the availability and utilization of biology laboratory equipment among senior secondary...
An Examination of the Impact of Currency Devaluation on Nigeria’s Export Performance
Background of the Study
Currency devaluation is a critical monetary policy tool used to enhance export competitiveness by making domestic...
An evaluation of the effectiveness of cybersecurity policies in preventing data breaches: A case study of fintech firms in Niger State.
Background of the Study: Cybersecurity has become an essential concern for businesses, particularly in the fintech sector, where digital transactio...
